At Gellifique, we firmly believe every business owner should use their time intentionally. Whether you use Instagram for relaxation after a busy day, for inspiration from trending nail designs, or as a marketing tool for your clientele, we've all experienced those moments of endless scrolling or falling into the comparison trap.
Leveraging Instagram for both education and inspiration is a step in the right direction.
A beautifully made video or picture doesn't necessarily vouch for the longevity or safety of a nail set, nor its correct application. The rise of "sponsored" content has led to a lack of authenticity in many posts. Over the years, we've spoken out about the risky product applications promoted by several UK brands. Our concerns revolve around their cleanliness and the excessive product quantities they demonstrate in their Instagram reels and posts. Were you aware that the European Cosmetic Committee assumes a sensible and safe amount of about 1g of product for an infill?
This concern and many questions which we received revolving around product application and combinations prompted us to establish a subscription account on Instagram (which, by the way, charges us a hefty 30% commission). For only £2.50 a week, you can access relevant information for your business and clients on a platform you're already familiar with. Our goal isn't to push new products, but rather to guide you on how to effectively work with various product categories. So, whether you're a Gellifique user or not, you can benefit from our tips, tricks, and research-backed data in your nail services.
Here's what's in store this month:
- An introductory look at hard builder gels.
- A step-by-step guide on natural nail overlay using our dual sculpting technique with Light Structure Gel and Sculpting Gel.
- A detailed tutorial on crafting the perfect French design.
- Tips on achieving the right line thickness for clients and mixing your paint for tailored consistency.
We hope to see you there! And remember, with your Instagram subscription, you'll enjoy an additional 10% off on all our products throughout its duration.